Nida Design Studio

Tag: fonts

Psychology Of Fonts.
Design / April 10, 2020

Psychology Of Fonts.

When looking at/reading certain #fonts, is there a particular emotion or connectedness that you feel? As humans, we tend to anthropomorphize brand #logos and lettering – differentiated by the font(s) used to create them. For instance, we perceive #Serif fonts as symbolizing trustworthiness, intellect and formality. No surprise then that these are used by the publishing industry, law firms and luxury #brands. Sans Serifs, on the…

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