When looking at/reading certain #fonts, is there a particular emotion or connectedness that you feel? As humans, we tend to anthropomorphize brand #logos and lettering – differentiated by the font(s) used to create them.
For instance, we perceive #Serif fonts as symbolizing trustworthiness, intellect and formality. No surprise then that these are used by the publishing industry, law firms and luxury #brands.
Sans Serifs, on the other hand, appear friendly, approachable and showcase good value. Budget airlines, logistics companies, and high-street #retailers often opt for sans serif fonts to make their customers feel welcome and comfortable.
After going through the article below, feel free to get in touch with us to learn how you can leverage the power of fonts and emotions to convey the brand image that you want!
Your choice of typeface is as important as what you do with it.
— Bonnie Siegler